Rosa Parks refused to give up her bus seat to a white passenger in Montgomery, Alabama, in 1955, defying segregation laws. Her arrest sparked outrage, leading Martin Luther King Jr. and other civil rights leaders to organize the Montgomery Bus Boycott.

For 381 days, Black residents refused to ride city buses, severely impacting revenue. As the boycott gained national attention and legal battles ensued, the Supreme Court ruled segregation on public buses unconstitutional. Facing financial losses, the bus company had no choice but to integrate, marking a major victory for the Civil Rights Movement.

Put Simply, boycotts work.

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